The Sports Tech Company

Creating a Bridge between Science and Sport Business 


Make science simple and useful for decision makers in the sport industry. 

"Improve Players Decision Making with Neuroscience and Tech"


Eye-tracking in football:


We investigated the gaze behaviour of football players during a football game.


Analysing visual behaviour could help to understand an athlete decision making process.

Research Team

Charles Ballet (CEO & Founder)

MSc (Sports Medicine), BSc (Physiotherapy)


After moving from Paris to London, 

I started my higher education doing a BSc in Physiotherapy then a master's degree in Sports Exercise Medicine at UCL. I am now doing a PhD in Psychology/Neuroscience at the University of Essex, exploring the on-field perceptive and cognitive skills of football players.


My passion for science, tech and sports has lead me to create a platform facilitating the collaboration between businesses and academia.


I am always ready to crack a laughter,

and I can tell you that have been laughing more since taking up Golf … That is how terrible I am at it :).


I speak French and English

Professor Filipe Casanova

Post PhD, PhD, MSc, BSc (Sports Science)


Filipe is the Director of the Centre of Studies and Research In Football at the Lusofona University.


In the past, he was actively involved in professional football as a coach holding the UEFA-A License.


He has been doing research in Football Performance and Decision Making for over 20 years, from his BSc degree to his Post-PhD in Sport Science and beyond.


Filipe speaks English, Spanish and Portuguese.

Professor Joana Baretto

Post PhD, PhD, MSc, BSc (Sports Science)


Joana is based at the Lusofona University in Lisbon.

Her interest in exploring the field of visual perception and biomechanics in gymnastics lead her to do research on 

the coordination between body movements and gaze behaviours.


In her practice, Joana combines her knowledge from her PhD in Sports Science with her experience in gymnastics coaching.


She speaks English and Portuguese.


Dr Chibueze Ogbonnaya

Ph.D, MSc, BSc (Statistics)


After his PhD in Statistics, Chibueze became a Teaching Assistant in the School of Mathematical Sciences and the main course tutor for the Graduate School course on quantitative methods for engineers, at the University of Nottingham.   


He is currently teaching Statistics at University College London.


Chibueze will always remind you that:

"Statistics is the grammar of science "

(Karl Pearson)                     

Our Expert Network


We have access to more research experts in other disciplines ready to jump in your project.


Executive Team

Richard Green


Head of Communication & Marketing


Richard is a communications professional who has known and worked with myself for eight years. 


His background is in Aviation, travel and Journalism. He worked in airline marketing and customer services, for 15 years on the travel desk of the Sunday Times, and helped steer Aerial Power’s innovative cleaning drone towards the market.

Marlene Politiek 


Personal Assistant


Marlene has worked as a ward clerk for the NHS for over 15 years, moving from the hospitality industry in which she used to be a receptionist.


Throughout her career, she has been enjoying planning and organising team building events and activities.


Marlene speaks English and French.


Our vision is to create an international network of multi-disciplinary researchers working together to help sports businesses achieving their goals.





Long term relationship with stakeholders built on trust 


Innovative and applied science

Data driven 

Interdisciplinary and international collaborative teamwork  

CONTACT US (click the mail icon below)

Company name: Charles Don Ballet Ltd, The Sports Technology Company.

Company number: 13478739

Company type: Private limited

Privacy policy:  Charles Don Ballet Ltd does not collect/store any data when you visit our site. However, our site uses a third-party tracking technologies . You may agree, revoke or change your consent at any time with effect for the future.

© Copyright. All rights reserved, 2024.

We need your consent to load the translations

We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.